our story

Bella Fresca makes luxury artisan soaps and body products in Livermore, California, using the finest quality natural ingredients. The company was founded by Susan Foti in 2009. So, how did the company get started?

Susan has a deep background in art and design. She’s spent over 30 years working as an award-winning graphic designer. Over the years, she has enjoyed making a variety of handmade gifts for her family and friends and discovered soapmaking in 2006. Susan found that she really savored the whole process, from designing soaps, mixing colors, selecting natural additives and oils, to blending scents and designing elegant packaging.

Having developed a passionate interest in soapmaking, Susan began to study intensely about the amazing therapeutic properties of a vast range of natural oils, butters, botanicals, essential oils and other beneficial ingredients that could be incorporated into her soaps. With a keen interest in premium quality skin care and to complement her line of soaps, she started taking classes in how to make natural skin care products. After a lengthy period of study, experimenting, formulating and testing, Bella Fresca was born.

Where did the name Bella Fresca come from? As an art student, Susan studied quite a bit of art history and found that she loved Italian art. That was the beginning of her love for all things Italian, from the exquisite sculpture, painting and architecture to modern day product design, stunning landscapes and scenery of the country and the fabulous Italian cuisine. Viewing several Michelangelo sculptures on a trip to Italy was absolutely awe inspiring. Her beloved late husband Frank was Italian too. Bella Fresca means beautifully fresh in Italian and everything she makes fits that description.

This is where Susan gets inspiration to make the absolute best soaps and body products for you. Everything is carefully handcrafted in small batches to ensure quality, freshness and attention to detail. A range of the finest sustainably-sourced natural additives, botanicals, exotic oils and butters, aromatic essential oils and phthalate-free fragrances are used.

Please keep in touch and see what’s new on our Facebook and Instagram pages.

Susan Foti